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OpEdge takes on the weird and harmful myths advertisers, media and right-wingers try to sell us. PR executive and former TV reporter Marc Jampole picks apart the tricks used to present false information as truth and to control the terms of public debate on important issues. Jampole calls out those trying to convince us frozen dinners can save a marriage, cats are unreformed hippies, business always does it better than government and there’s a viable case against global warming. He analyzes news media, advertising, Internet, and mass media as tools for shaping ideology and social mores.

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